Roman Rackwitz

(Growth) Gamification Architekt

I listen to the most successful conditions in which we humans can flourish and give our natural best. These conditions must be (learned) and used to shape both the social and the institutional environment natively according to the human being again. We have forgotten this, with the deceptive view of the 'Homo Oeconomicus'.

About the person

With Engaginglab GmbH, Roman Rackwitz founded the first gamification agency in the German-speaking world in 2009, which he still heads today. He is thus already one of the 'seniors' in this industry worldwide.

In 2012, he was named one of the top 10 gamification experts worldwide by the Rise.Global agency.

In the same year he founded, with three colleagues, the international Gamification Confederation, GamFed, as an international association to represent the interests of the gamification industry.

Roman lectures at the Munich Business School and at the Institute for Communication & Leadership in Lucerne, on the topic of Gamification for HR & Marketing.

He is regularly invited as an expert on TV, radio & print.

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